Google Tag Manager setup and repair
Google Tag Manager Setup/Fix
Get every ad platform pixel firing correctly so Google Ads, Meta, and LinkedIn conversions attribute accurately.
Service Overview
Marketing teams running paid ads get a Google Tag Manager container configured so every pixel fires correctly and conversions attribute properly. Covers Google Ads, Facebook Pixel, LinkedIn Insight Tag, and remarketing events on one site.
Clean conversion data for your paid ad spend
Marketing teams running Google Ads, Meta, or LinkedIn campaigns lose budget when the tracking layer is wrong. Pixels do not fire, conversions do not attribute, remarketing audiences stay empty, and campaign reports show numbers that do not match reality. This addon resolves that problem on a single site, either by installing a fresh Google Tag Manager container or by fixing one that is already in place but misconfigured.
The work covers the full tagging stack for paid media attribution. Our engineer installs or audits your GTM container, wires up the Google Ads conversion tag, Facebook Pixel, and LinkedIn Insight Tag, and adds the standard remarketing events so you can build audience lists. Triggers and dataLayer variables are set up for the events that matter to your funnel (page views, form submissions, add to cart, purchases, and lead qualification), and every tag is validated using GTM preview mode and the native debugger of each ad platform.
You get a working tagging setup, not a black box. The delivery includes a tag map showing every tag, trigger, and variable that was configured, so your in-house team or next vendor can take over without guesswork. Before publishing, we run end to end tests so conversions, pageviews, and remarketing hits register in the correct accounts.
Buy this addon if you are launching paid ads on a new site, if your existing GTM container was inherited from a past agency and you are not sure it still works, or if your campaign reports show fewer conversions than the actual leads landing in your inbox.
Every Pixel Fires
Google Ads, Meta, and LinkedIn tags all validated and live in one engagement
Attribution You Can Trust
Conversion data finally matches the leads in your CRM and inbox
Documented Handover
Full tag map so your team or next vendor inherits a clean container
What is Included
What is Configured
How It Works
Order confirmed
You receive a confirmation email within 15 minutes of purchase with a short access request checklist.
Access and scope
We request admin access to GTM and your ad platforms, then confirm the list of events you want tracked.
Configuration
Our engineer installs or fixes the container, wires the tags, and sets triggers and dataLayer variables for every event.
Validation and handover
Every tag is tested in GTM preview and the ad platform debugger, then we publish the container and deliver the tag map.
Configuration is delivered within 3 working days once GTM access, ad platform access, and the event specification are in hand. Complex containers with many existing tags may take an extra day for the audit, which we confirm before starting.
Admin access to Google Tag Manager, Google Ads, Meta Business Manager, and LinkedIn Campaign Manager, plus any other ad platform you want pixels installed on. We also need a short list of events you want tracked so triggers can be configured accurately.
We audit the existing container, identify misconfigured tags, triggers, or variables, and repair them in place. If a tag is beyond repair we rebuild it cleanly. The audit and fix are covered under the same flat fee.
Google Ads conversion tags, Meta (Facebook) Pixel with standard events, LinkedIn Insight Tag with conversion mapping, and GA4 forwarding. Remarketing events for each platform are included so you can build qualified audience lists.
Server-side GTM and custom GA4 event schema design are not included in this addon. They are quoted separately because the scope, hosting, and validation work involved are different from a standard client-side setup.
You receive a tag map covering every tag, trigger, and variable configured, plus a short configuration report. Any post-handover issue caused by work we did is fixed within 15 days at no additional cost.
Yes. The addon attaches to Standard, Grow, and Manage maintenance plans and is also available as a standalone engagement at the same flat rate.
Consent management platforms (Cookiebot, OneTrust, and similar) are quoted separately. We can integrate GTM tags with an existing consent platform, but installation and configuration of the platform itself is outside this addon.
- This is a one time service delivered per site. The fee is non-refundable once configuration work has started.
- Scope is limited to the tags, triggers, and variables listed in the specifications. Requests outside that scope are quoted separately before work begins.
- The client provides administrator access to Google Tag Manager, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and any other platform that requires tag installation. Work cannot proceed without this access.
- The client provides a list of events that should be tracked (page views, form submissions, purchases, lead qualification steps). If this is not supplied, we default to a standard set covering page view, form submit, and purchase or lead event.
- Tag configuration is validated before handover using GTM preview mode and each ad platform's native debugger. Any post-handover issue caused by work we did is fixed within 15 days at no additional cost.
- Issues caused by later changes, so edits by your team or a third party to the container, site code, or platform settings after handover, are out of scope.
- Confidentiality of all access credentials is maintained. Credentials are rotated or our access is removed at client request or on project completion.
- This addon attaches to Standard, Grow, and Manage plans. Clients not on an active maintenance plan may purchase it as a standalone engagement at the same rate.
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