What tools do you use for SEO analysis and reporting?

As a digital marketing agency, we use a variety of tools for SEO analysis and reporting. Some of the most commonly used tools include:

1. Google Analytics: Google Analytics is a free tool that provides detailed insights into website traffic, user behavior, and other key metrics. We use Google Analytics to track website performance and identify areas for improvement.
2. Google Search Console: Google Search Console is a free tool that provides insights into website search performance, including keyword rankings, click-through rates, and impressions. We use Google Search Console to monitor website performance and identify issues that may be impacting search rankings.
3. Ahrefs: Ahrefs is a powerful SEO tool that provides insights into website backlinks, keyword rankings, and competitor analysis. We use Ahrefs to identify new opportunities for link building and to track keyword rankings over time.
4. SEMrush: SEMrush is an all-in-one SEO tool that provides insights into keyword rankings, competitor analysis, and website traffic. We use SEMrush to identify new opportunities for keyword targeting and to track website performance over time.
5. Moz Pro: Moz Pro is an SEO tool that provides insights into website rankings, on-page optimization, and link building. We use Moz Pro to identify opportunities for on-page optimization and to track website rankings over time.
6. Screaming Frog: Screaming Frog is a website crawler that provides detailed insights into website structure, internal links, and on-page optimization. We use Screaming Frog to identify technical issues that may be impacting website performance and to optimize website structure for search engines.
7. Data Studio: Data Studio is a free reporting tool that allows us to create customized reports for clients that include data from multiple sources, including Google Analytics, Google Search Console, and other SEO tools. We use Data Studio to create regular reports for clients and to track website performance over time.

Overall, these tools allow us to conduct in-depth analysis of website performance and to track key metrics over time. By using these tools, we can provide clients with actionable insights and recommendations to help them improve their search rankings and drive more traffic to their website.