As a digital marketing agency, our process for identifying and correcting duplicate content typically involves the following steps:
Conduct a Site Audit: We use various tools to crawl the website to identify any instances of duplicate content. This can include using tools like Screaming Frog, Ahrefs, and Google Search Console.
- Analyze the Duplicate Content: We review the duplicate content found during the audit to determine the root cause. This can include duplicate product descriptions, blog posts, or entire pages.
- Determine the Preferred URL: Once we have identified duplicate content, we determine which URL should be the preferred version to avoid confusion for search engines and users.
- Implement Canonical Tags: We use canonical tags to tell search engines which version of the page is the preferred version. This helps consolidate link equity and prevent duplicate content issues.
- Remove or Redirect Duplicate Content: In cases where the duplicate content is not needed, we recommend removing it from the website. In cases where the content is necessary, we recommend redirecting it to the preferred version to consolidate link equity.
- Monitor for Future Issues: We monitor the website on an ongoing basis to identify any future instances of duplicate content and address them promptly.
Overall, our goal is to ensure that duplicate content is identified and addressed promptly to avoid any negative impact on search engine rankings and user experience.