As a digital marketing agency, our process for conducting keyword research involves several steps:
- Understanding the client's business and goals: We begin by discussing with the client to understand their business, target audience, and goals. This helps us to identify the most important keywords that are relevant to their business.
- Brainstorming: We brainstorm a list of potential keywords based on the client's products, services, and industry. We use various tools and resources to gather keyword ideas and ensure we cover all possible relevant keywords.
- Analyzing search volumes and competition: We then analyze the search volumes and competition level of each potential keyword to determine its potential value. We use tools like Google Keyword Planner and SEMrush to get this data.
- Refining the list: We refine the list by eliminating keywords that are too broad, too competitive, or have low search volumes. We prioritize keywords based on relevance, search volume, and competition level.
- Creating a final list: We create a final list of relevant, high-value keywords that will form the basis of our SEO strategy. This list will guide our content creation, on-page optimization, and link building efforts.
Overall, our keyword research process is thorough and data-driven, and we ensure that the final list of keywords aligns with the client's business goals and target audience. We regularly review and update the list to ensure that our SEO strategy remains effective and relevant.