As a digital marketing agency, our process for conducting a comprehensive SEO audit typically includes the following steps:
- Reviewing Website Architecture: We start by reviewing the website's architecture, which includes its URL structure, navigation, internal linking, and sitemap. This helps us ensure that the website is easy to navigate and that search engine crawlers can find and index all of its pages.
- Analyzing On-Page SEO: We review the website's on-page SEO elements, such as meta tags, headings, content, images, and URLs. This helps us identify any issues or missed opportunities for optimization.
- Evaluating Technical SEO: We evaluate the website's technical SEO, which includes factors such as page speed, mobile-friendliness, crawl errors, and indexing issues. This helps us identify any technical issues that could be impacting the website's search engine rankings.
- Reviewing Backlink Profile: We review the website's backlink profile to evaluate the quality and quantity of links pointing to the website. This helps us identify any opportunities for building high-quality backlinks and any toxic links that could be harming the website's SEO.
- Analyzing Competitors: We analyze the website's competitors to evaluate their SEO strategies and identify any missed opportunities or areas for improvement.
- Providing Recommendations: Based on our findings, we provide our clients with a comprehensive report that includes recommendations for improving their website's SEO. This may include technical fixes, content optimization, backlink building, and other strategies to improve the website's search engine rankings.
By following this process, we are able to conduct a comprehensive SEO audit that identifies any issues and opportunities for improvement, which ultimately helps our clients improve their search engine rankings and drive more traffic to their website.