As a digital marketing agency, our approach to international or multilingual SEO involves several key steps:

1. Keyword research: We begin by conducting keyword research in the target language(s) and country(s). We identify the most relevant and popular keywords and phrases that are being used by the target audience, and we take into account any cultural or linguistic differences.
2. Site structure and URL strategy: We review the client's website structure and recommend any changes to make it more accessible and relevant to the target audience. We also recommend a URL strategy that is SEO-friendly and appropriate for the target language(s) and country(s).
3. Content optimization: We optimize the client's content for the target language(s) and country(s), including the text on the website, metadata, and image alt tags. We ensure that the content is culturally appropriate and relevant to the target audience.
4. Backlink strategy: We develop a backlink strategy that is appropriate for the target language(s) and country(s), and we work to build high-quality backlinks that will improve the client's visibility in search results.
5. Local search optimization: We optimize the client's website and online profiles for local search, including local business listings, directories, and review sites. We ensure that the client's NAP (name, address, phone number) information is consistent and accurate across all platforms.
6. Analytics and reporting: We continually monitor the client's search performance and provide regular reports on their SEO progress. We adjust our strategy as needed to stay ahead of the competition and achieve long-term success.

Overall, our approach to international or multilingual SEO is tailored to each client's specific needs and goals. We take into account linguistic, cultural, and regional differences, and we work to ensure that the client's website is optimized for maximum visibility and engagement in each target market.